Google’s latest economic forecast paints a bold picture for the UK: artificial intelligence could inject up to £400 billion into the national economy. The message to businesses and marketers is clear — AI isn’t optional, it’s essential for future growth.
Artificial intelligence is levelling the playing field. Small businesses are now harnessing AI to deliver personalised marketing experiences, automate tasks, and drive growth — without the overheads of big-brand budgets.
As artificial intelligence continues to redefine digital search habits, marketers are embracing Generative Engine Optimisation (GEO) to maintain their brand visibility. Unlike traditional SEO that prioritises keywords and backlinks, GEO focuses on optimising content specifically for AI-driven conversational platforms such as ChatGPT, Google Gemini, and Microsoft Copilot, shaping the future of digital marketing.
