AI agents are transforming how marketers and digital teams operate in 2025. But what exactly is an AI agent, and how is it different from tools like ChatGPT? In this in-depth guide, we break down agentic workflows, ReAct, multi-agent design patterns, and real-world use cases - in plain English - so you can future-proof your marketing strategy.
As artificial intelligence (AI) continues to evolve, it’s fundamentally transforming how users interact with online information—and how businesses position themselves in response. This week, marketing experts and brands alike are grappling with a significant shift: consumers are turning away from traditional search engines and increasingly relying on AI chatbots like OpenAI’s ChatGPT and Anthropic’s Claude for information discovery.
Alphabet, Google’s parent company, has posted a robust financial report for Q1 2025, driven by AI innovation and user experience enhancements. Central to this growth is AI Overviews — a tool that’s not only transforming how people search but also how marketers must adapt.
