Key Takeaway: OpenAI in the UK is offering revenue-sharing with rightsholders to unlock lawful content generation and fresh monetisation routes.
Why it matters: Creators and businesses can licence characters, capture fees, and reduce legal friction while platforms scale video generation.
OpenAI’s Latest Model Reshapes Content Creation
The Times of India reported that OpenAI will share revenue with character rightsholders who permit Sora-based videos to use their characters, creating a pathway for lawful use and compensation for IP owners.
Source: The Times of India, 2025
Sam Altman, OpenAI’s chief executive, framed the move as an attempt to align incentives between platforms and creators, reducing litigation risk while expanding creative reach.
"If rightsholders opt in, we will share revenue on videos that use their characters," Sam Altman, CEO, OpenAI, said in the announcement reported by The Times of India.
Source: The Times of India, 2025
The update also adds user controls around character fidelity, plus opt-in terms for rightsholders, which could turn previously risky fan-generated clips into licensed, monetisable assets.
Source: The Times of India, 2025
The £2M Opportunity Hidden in AI-Generated Content
Most businesses see Sora as a cost play; the overlooked prize is rights-led monetisation, where character owners share revenue and platforms expand catalogues.
In the UK, OpenAI can convert passive IP into recurring fees, especially as the creative industries remain a material contributor to the national economy.
Source: Department for Digital, Culture, Media & Sport, 2024
Regulation will matter: UK authorities like the Information Commissioner's Office and the Intellectual Property Office will shape permissible data and copyright practice.
Information Commissioner’s Office guidance outlines data-protection duties for systems that process personal and creative data, which businesses must follow when integrating Sora outputs.
Source: Information Commissioner’s Office, 2024
This is a commercial moment for marketers, studios, and platforms in the creator economy to negotiate licences instead of relying on risk-heavy mimicry.
Your 5-Step Blueprint to AI Content Mastery
- Audit your IP portfolio and quantify revenue potential within 30 days (estimate future licensing revenue per character).
- Negotiate opt-in terms and royalty splits with rightsholders (target a signed pilot in 60 days).
- Deploy Sora-safe prompts and moderation metrics to keep compliance scores above 90% (aim for weekly reviews).
- Measure engagement uplift and revenue per video (track CTR and RPM over a 90-day window).
- Scale winning formats using content generation agents and reinvest 20% of revenue into new IP deals (quarterly re-evaluation).
How Anjin’s Content Creator Delivers 10x Results
Start with Anjin’s Content Creator agent, the primary internal target, which automates script, asset and compliance checks for character-led videos. Anjin’s Content Creator combines creative prompts with guardrails to help teams onboard licensed characters rapidly.
Source: Anjin Digital, 2025
In a projected scenario, a UK-based studio that licensed ten characters and used the agent could expect a 30% faster rollout and a 25% reduction in legal review time, producing a projected uplift in revenue per asset.
Source: Anjin Digital, 2025
Use the content creator agent to automate rights checks, content moderation, and format variants, then link workflows to team dashboards for real-time ROI measurement.
Integrate the Content Creator agent with production pipelines and pair it with bespoke consultancy to lower time-to-market.
Source: Anjin Digital, 2025
For pricing clarity and procurement queries, teams can explore Anjin pricing for content teams or request a tailored demo via Anjin contact for enterprise pilots.
Source: Anjin Digital, 2025
Expert Insight: "Revenue-sharing for characters rewrites the commercial playbook; platforms should build native licensing flows, not bolt them on," said Angus Gow, Co-founder, Anjin.
Source: Angus Gow, Co-founder, Anjin, 2025
Claim Your Competitive Edge Today
OpenAI in the UK is offering a clear next move: secure rights, pilot revenue-sharing, and measure ROI against compliance metrics to turn risk into recurring income.
A few thoughts
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Question: How do UK retailers use OpenAI for product videos?
Answer: Retailers use OpenAI in the UK to generate quick product stories, then licence characters or creative formats to avoid IP risk and boost conversions.
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Question: Can creators monetise fan characters with OpenAI?
Answer: Yes: creators can monetise via rightsholder opt-ins and revenue sharing, provided they follow licence terms and platform controls.
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Question: What compliance steps should media teams take for Sora?
Answer: Media teams should document licences, run automated compliance checks, and retain audit logs for regulators in the UK.
Prompt to test: "Using Anjin’s Content Creator agent, generate a 30-day video plan for the UK that uses OpenAI Sora-compliant prompts, enforces rights checks, and targets a 20% engagement uplift while logging compliance evidence."
To convert this into measurable impact, schedule a pilot and compare pre- and post-rollout metrics; you can explore Anjin pricing for content teams to estimate savings and cut onboarding time by up to 40% in pilot scenarios.
Source: Anjin Digital, 2025
