LinkedIn's Algorithm Overhaul: A Closer Look
LinkedIn has long been a cornerstone for professionals seeking to expand their networks and share insights. However, the platform's 2025 algorithm update has sent ripples through the community, as it significantly alters the dynamics of organic reach. According to Richard van der Blom's May report, average reach has plummeted by 50%, engagement by 75%, and follower growth by 60% year-on-year. These staggering figures highlight the urgency for users to adapt to the new landscape.
The update favours micro-posts and native video content, pushing traditional long-form posts to the sidelines. Posts under 300 characters, when paired with a poll or image, now stand a better chance of thriving in the feed. Similarly, 1-2 minute vertical videos with captions are leading the charge. This shift towards concise, engaging content is reflective of broader social media trends, where brevity and visual appeal reign supreme.
Additionally, LinkedIn's indexing of slide-docs' alt-text for search marks a pivotal change. Users must ensure that each slide's alt-text is descriptive to maintain visibility. This nuanced approach to content creation requires a strategic mindset, one that embraces the algorithm's preferences while still delivering value.
Seizing the Overlooked Opportunity
The algorithm update, while challenging, reveals a silver lining for those willing to innovate. The emphasis on micro-content creates an opportunity for brands and professionals to craft impactful messages that resonate quickly. By leveraging the first 70 characters of a post as an SEO title tag, users can include target keywords, a curiosity gap, and an outcome promise. This strategy not only aligns with the algorithm but also captivates the audience's attention.
Furthermore, the algorithm's preference for native video content opens doors for creative storytelling. Companies can utilise short, engaging videos to convey complex ideas succinctly. This format allows for a more personal connection with the audience, fostering trust and driving engagement. The key is to balance informative content with entertainment, ensuring that each video leaves a lasting impression.
Tactical Playbook for Success
- Craft posts with a maximum of 300 characters, integrating polls or images to enhance engagement.
- Focus on the first 70 characters as an SEO title tag, embedding keywords and a curiosity gap.
- Create 1-2 minute vertical videos with captions to leverage the algorithm's preference for native content.
- Ensure slide-doc alt-text is detailed and descriptive for improved search indexing.
- Cross-post content from your personal profile to your company page within 24 hours for a second-wave boost.
How Anjin's AI Agents Can Assist
Anjin's suite of AI agents offers powerful tools to navigate LinkedIn's new algorithmic landscape. The Content Creator AI agent is designed to optimise micro-posts and video content, ensuring each piece is tailored to the platform's preferences. By analysing engagement metrics and audience responses, this AI agent helps refine content strategy and maximise reach.
Additionally, the EEAT Enhancer ensures that your content maintains high standards of expertise, authoritativeness, and trustworthiness. This focus on quality content not only aligns with LinkedIn's algorithm but also builds credibility with your audience.
Take Action Now
Adapting to LinkedIn's 2025 algorithm update is not just an option; it's a necessity. By embracing the new content formats and leveraging AI tools, you can maintain and even enhance your visibility on the platform. Start by revisiting your content strategy, incorporating micro-posts and native videos, and utilising Anjin's AI agents to streamline your efforts. The time to act is now—don't let the opportunity pass you by.
