Inside Anjin #18: Whitelabel Everything

Some people use Anjin. Others build with it. But there’s a third group growing fast — teams who are now taking our platform, rebranding it, and launching into their own niche. This post is about how whitelabelling works at Anjin, and why it’s one of the most powerful ways to scale without shouting.
Discover how founders are launching AI platforms using Anjin’s whitelabel tools — and why our backend scales across industries and IP models.
You don’t need to be a software company to launch software anymore.

Anjin started as a way for us to run agents. Then it became a way for other people to run agents. Now it’s also becoming a way for companies to launch agent-powered products of their own.

We’re partnering with founders who have strong IP but no technical team, and we’re helping them skip the hard parts.

What they get looks like a product built in-house.
What they’re actually using is Anjin — quietly powering everything underneath.

What Whitelabelling Means

When we say “whitelabel”, we don’t just mean a logo swap.

We mean:

  • Your own branded frontend
  • Your own Stripe account and billing logic
  • Your own user onboarding and access tiers
  • Your own custom agents (or pre-configured agent bundles)
  • All running on top of Anjin’s infrastructure, quietly in the background

To the end user, it looks like your product.
To the founder, it feels like skipping years of development.
To us, it means another industry just got unlocked.

Why This Works Now

This model wouldn’t have been possible six months ago.

But because we’ve already built:

  • Agent wrapping and execution logic
  • Role-based access
  • Stripe integration
  • Usage logging
  • Creator management tools

We can now package that into a private environment and hand it over.
You launch. We support. Everyone wins.

Not Just a Platform. A Multiplier.

We’ve seen traction in areas we didn’t expect — from boutique consultancies to B2B tech brands that needed a faster go-to-market motion.

These partners often have:

  • Industry expertise
  • An audience or client base
  • Repeatable workflows ready to be automated

What they’re missing is execution.
That’s where we come in.

We’ve started offering our platform as a service. Instead of asking for cash, we take a small equity stake aligned with what a tech team would normally cost.

You bring the insight. We bring the code.
Your product launches in weeks, not quarters.

How This Affects Everyday Users

If you’re here to use our built-in agents and don’t plan to whitelabel anything — don’t worry.
This work improves your experience too.

  • The platform becomes more stable
  • The product improves faster
  • The ecosystem becomes more diverse
  • And creators are incentivised to make better agents, not just more of them

You still get the agents you need. But now, you’re using the same infrastructure that’s helping other teams build entire businesses.

Final Thought: We’re Quietly Expanding Everywhere

You might never see “Anjin” on the front of someone’s website.
But behind the scenes, we’re powering workflows across industries you wouldn’t expect.

This isn’t about visibility. It’s about velocity.

And it’s working.

Interested in launching a whitelabel agent product or partnering on something bigger?
Join the community or reach out to discuss whether your idea could be built on Anjin.

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