An agent is valuable when someone else is willing to pay for it.
Since we opened up creator access on the platform, we’ve been tracking how people use, price, and publish their agents. Now we’ve started seeing what happens when real users pay real money for tools that weren’t built by us.
This is the start of something we’ve been building toward since day one — a way for creators to turn process into product, and product into income.
What Was Earned
We won’t share usernames or figures just yet, but here’s what we can say about the first round of creator payouts:
- The top-earning agent generated just under £200 in its first 5 days
- Two others cleared £100+, all from a handful of early users
- 80% of purchases came from new users — not from community members or friends
- No agent had more than one screen of configuration
In other words:
Simple, valuable, well-positioned agents work.
What Was Sold
Here are the rough categories the paid agents fell into:
- Niche expertise, applied clearly (e.g. funding, policy, compliance)
- Hard-to-write content, delivered fast (e.g. proposals, job specs)
- Repeatable team tools, packaged cleanly (e.g. email audits, brief generators)
They weren’t flashy.
They were useful.
The agents that earned weren’t loud. They were focused.
What Made the Difference
From what we’ve seen so far, successful creator agents tend to follow a few key rules:
1. They do one job well
They don’t try to replace a whole workflow. They just solve one part of it, quickly.
2. They reduce pain, not just effort
Nobody paid for “fun” agents. They paid to save time, remove friction, or look better.
3. They explain themselves
Clear naming, good descriptions, obvious outcomes. A single strong sentence can convert better than a fancy interface.
What We’re Improving
Watching the first creator sales has helped us refine the experience in three areas:
- Pricing feedback: We’re adding better guidance on how to price an agent based on demand and complexity
- Usage visibility: Creator dashboards will soon show performance data by day, user type, and access tier
- Discovery tools: Users will be able to filter, preview, and compare agents more easily — especially for niche categories
We want creators to feel supported not just in building agents, but in running them like micro-products.
Why This Is a Big Deal
This isn’t just about passive income.
It’s about a new model of digital value:
- Your know-how
- Packaged into a tool
- Used by someone else
- Paid for without ongoing effort
It’s a shift from explaining your expertise, to distributing it.
And the best part?
It’s already happening.
Final Thought: Your Process Might Be a Product
If you’ve ever shared a doc, a workflow, or a list of steps that helped someone else — you’ve already got the seed of a paid agent.
Anjin now gives you the space to turn that seed into something others can use.
And now, something others will pay for.
Want to create agents that earn while you work?
Join the community, and we’ll show you how to package, price, and publish what you know.
