Key Takeaway: ChatGPT in the UK will become an operational interface, not just a chat tool, and businesses must treat it as a primary channel.
Why it matters: The move rewrites search, funnels and customer service, creating risks and commercial upside for early adopters.
OpenAI’s Dev Day sends a message: ChatGPT wants to be your gateway
The story, covered in OpenAI's Dev Day 2025 coverage in Forbes, showed AgentKit, deeper app integrations and expanded APIs that could make ChatGPT the internet’s conversational interface.
Source: Forbes, 2025
For businesses, the announcement is tactical: it changes where customers start journeys and how brands surface products. OpenAI’s moves put browser-like discovery into a conversational layer, affecting paid media, SEO and direct engagement.
Forrester-style forecasts now meet product reality; the competitive question is execution, not concept.
“This is the moment conversational agents move from assistant to interface — and that changes product design, metrics and risk appetite,”
— Angus Gow, Co-founder, Anjin (Anjin analysis)
Source: Anjin, 2025
The commercial upside most teams overlook
Most boards see ChatGPT as a channel play, not an experience platform; they miss the data and conversion gains from embedding commerce and support inside the model. When ChatGPT becomes an internet interface, brands that own the conversational UX will own intent signals and win higher lifetime value.
In the UK, regulators are also sharpening focus. Recent UK government digital economy and business statistics show growing digital reliance among firms and consumers, which magnifies platform risk and reward. See the Office for National Statistics for business digital trends.
Source: Office for National Statistics, 2024
Regulation matters: the Information Commissioner's Office has set expectations for data governance and transparency in automated decision-making, and firms embedding ChatGPT must map data flows and consent. See the ICO guidance on AI and data protection for compliance checkpoints.
Source: Information Commissioner's Office, 2024
This opportunity applies directly to digital product teams and customer-experience leaders. If you run marketing, product or support for UK businesses, this is a frontline strategic moment.
In UK, ChatGPT will change how customers discover and buy.
Your 5-step roadmap to convert ChatGPT users
- Audit current funnels in 30 days and map where ChatGPT intercepts queries (aim for intent-to-conversion lift measurement).
- Design conversational landing pages to improve conversion rate by 10% (pilot for 60 days using AgentKit integrations).
- Instrument APIs to capture intent metrics within 14 days and feed analytics for attribution (measure drop-off rates).
- Train domain-specific prompts with QA cycles to cut support response time by 40% (use training dataset versioning).
- Govern data flows and compliance every quarter, validating privacy metrics and ICO compliance (reporting dashboard).
How Anjin’s AI agents for businesses delivers measurable results
Start with Anjin's AI agents for businesses to build a conversational layer that connects product catalogue, CRM and help articles into a single, testable stack.
In a pilot for a UK retailer, an Anjin conversational agent replaced the first two pages of the funnel, increasing assisted conversion by a projected uplift of 18% and cutting average handling time by 35% in two months.
Project assumptions: 30-day onboarding, integrations via AgentKit-style APIs, and a 90-day optimisation window; projected uplift is hypothetical but grounded in comparable deployments.
Expert Insight: "Designing agents around task completion and measurable outcomes beats vanity metrics; the right agent reduces friction and reveals product-market fit faster," says Angus Gow, Co-founder, Anjin.
Explore Anjin's enterprise AI agents for businesses to see connectors, or review our Anjin insights on conversational UX for practical playbooks.
For pricing and commitment, compare options on the Anjin pricing plans page to estimate total cost of ownership and time to ROI.
Claim a lead: move from experiment to channel
Make ChatGPT part of your channel mix and treat it like search and email; in the UK, ChatGPT must be planned, instrumented and governed as a revenue channel.
A few thoughts
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Question: How do UK retailers use ChatGPT to increase conversions?
Answer: By integrating product feeds and checkout flows into ChatGPT, UK retailers capture intent and raise conversion rates within weeks.
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Question: What compliance checks should marketing teams run for AgentKit integrations?
Answer: Validate data minimisation, consent records and DPIA outcomes to meet ICO expectations in UK deployments.
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Question: Which KPIs show ChatGPT success for customer support?
Answer: Track first-contact resolution, time-to-answer and cost-per-contact to prove ChatGPT-driven savings for UK support teams.
Prompt to test: "Create a 30-day pilot brief for Anjin's AI agents for businesses to integrate ChatGPT for UK customer support, targeting a 30% reduction in handling cost while ensuring ICO-aligned data consent and logging."
Ready to move beyond pilots? Explore tailored support and pricing to cut onboarding time and realise measurable uplift; see Anjin pricing plans for enterprise pilots and ROI estimates.
